Hi, I'm Amy

I work with women who have spent years showing up for everyone else, but now find themselves wondering what’s next for them.

I understand how frustrating it can be to want something different but struggle to make it happen. That’s why I combine mindset coaching with practical tools to help women get past what’s holding them back and make positive changes that last.

WHY THIS WORK MATTERS TO ME

I had to find my way forward, too

WHY THIS WORK MATTERS TO ME

I had to find my way forward, too

For 25 years, my family and home were my focus. I loved that time in my life, but as my children grew up and left home, I found myself wondering what came next.

I wasn’t unhappy. I just knew I was coasting through life more than I wanted to.

I began focusing on my own goals and learning how to follow through. Tiny Habits helped me turn my intentions into practical, everyday actions.

That experience inspired me to help other women move from wanting something different to creating meaningful change that lasts.

That experience inspired me to help other women move from wanting something different to creating meaningful change that lasts.

WHAT I’VE LEARNED

You can make change easier

Pushing yourself harder usually won’t solve the problem. Real progress begins when you understand why your efforts haven’t worked and discover an approach that does.

01

Motivation isn't the strategy

You won’t always feel like doing what matters. Lasting change has to work even when motivation fades.

02

Make the behavior easier

You don’t necessarily need more discipline. Often, the better answer is to make the behavior smaller, clearer, or easier.

03

Small steps build momentum

Big starts can feel exciting, but small actions repeated consistently are what create meaningful change over time.

04

Look beneath the behavior

Sometimes the behavior itself needs adjusting. Other times, it’s the thoughts, beliefs, priorities, or circumstances behind it that need attention.

Lasting change works better when the approach fits the person — not the other way around.

Amy Brainard smiling while seated at a desk with a laptop and coffee mug in a warm, modern office.
Amy Brainard smiling while seated at a desk with a laptop and coffee mug in a warm, modern office.
HOW I COACH

We start with where you are

I don’t believe there’s one right path for everyone.

I start by listening carefully and helping you sort through whatever’s on your mind. I’ll ask questions, challenge assumptions when it’s helpful, and offer perspectives you may not have considered.

You don’t need to arrive with a plan or have all the answers.

WHAT CLIENTS SAY

What it’s like to work with Amy

“Amy really listened and helped me work through what was going on beneath the surface. I never felt judged or pressured. Her questions helped me see my situation differently and find a way forward that felt right for me.”

— Client D

“I had been thinking about making changes for a long time but kept getting stuck. Working with Amy helped me understand what was holding me back and take small, practical steps. I finally started making progress.”

— Client E

THE TRAINING BEHIND THE COACHING

Three approaches to lasting change

Together, these disciplines help me understand how thoughts, behaviors, and personal priorities influence the changes we want to make.

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MINDSET

The Life Coach School

Understanding how thoughts and beliefs shape our experiences and choices.

BEHAVIOR

Tiny Habits Academy

Designing small, practical actions that make new habits easier to establish.

LIFE DESIGN

Lifebook

Clarifying priorities and creating a more intentional direction for life.

A LITTLE MORE ABOUT AMY

When I'm not coaching...

I’m happiest spending time with family and friends, getting outside, or enjoying a good conversation.

A few things about me

THE NEXT STEP

Curious about working together?

Take a look at what coaching with me involves and see whether it’s something you’d like to explore.