Hi, I'm Amy.

I’m a coach who helps women make meaningful changes without turning their lives into another self-improvement project.

I believe change works best when it fits who you are and how you live. My role is to help you understand what’s getting in the way and find a way forward that feels practical and doable.

WHY THIS WORK MATTERS TO ME

I had to find my way forward, too.

For about 25 years, my family and home were my focus. I loved that season of my life, but as my children grew up and one by one left home, something changed. The structure and rhythm that had shaped my days for so long were suddenly gone.

I wasn’t unhappy. I just knew I was coasting through life more than I wanted to. I had spent years helping my family pursue their goals, and I realized I needed to start thinking more intentionally about my own.

I began setting new goals and learning how to follow through on them. Tiny Habits became an important part of that process because it gave me a practical way to turn intention into action.

Eventually, I realized I wanted to help other women experience that same kind of shift — moving from knowing they want something different to actually creating change that lasts.

WHAT I’VE LEARNED ABOUT CHANGE

Change isn’t about trying harder.

One thing I’ve learned is that trying harder isn’t always the answer. Sometimes the most useful thing we can do is understand why something isn’t working — and approach it differently.

01 Motivation isn't the strategy

You won’t always feel like doing what matters. Lasting change has to work even when motivation fades.

02 Make the behavior easier

You don’t necessarily need more discipline. Often, the better answer is to make the behavior smaller, clearer, or easier.

03 Small steps builds momentum

Big starts can feel exciting, but small actions repeated consistently are what create lasting change.

04 Look beneath the behavior

Sometimes the behavior itself needs adjusting. Other times, it’s the thoughts, beliefs, priorities, or circumstances behind it that need attention.

Lasting change works better when the approach fits the person — not the other way around.

HOW I COACH

We start with where you are.

You don’t need another plan to follow or another set of rules to get right. My role is to listen, ask thoughtful questions, and help you discover an approach that works for you.

Start with what matters

We’ll identify what you actually want to change and why it matters to you.

Make it workable

We’ll turn insight into practical steps that fit your life — not an ideal version of it.

Get curious

When something isn’t working, we’ll explore why and figure out what to try differently.

WHAT CLIENTS SAY

What it’s like to work with Amy.

“Amy has a way of listening that makes you feel truly heard. She didn’t rush to give me an answer or tell me what I should do. Instead, she asked questions that helped me see what was really going on underneath the problem. I came away with a much clearer understanding of myself — and a way forward that actually felt like mine.”

— Client D

“Amy helped me recognize a pattern I hadn’t been able to see on my own. She challenged the way I was thinking without ever making me feel judged, and helped me discover a way forward that felt right for me.”

— Client E

THE TRAINING BEHIND THE COACHING

Three complementary ways of looking at change.

Mindset coaching, behavior design, and intentional life planning each bring a different perspective to the work. Together, they give me a broader set of tools to help you gain clarity, understand obstacles, and move forward.

MINDSET

The Life Coach School

Understand the thinking, beliefs, and patterns that can make change harder than it needs to be.

BEHAVIOR

Tiny Habits Academy

Make meaningful change easier by starting small and building consistency.

LIFE DESIGN

Lifebook

Step back from the day-to-day and get intentional about the life you want to create.

A LITTLE MORE ABOUT AMY

When I'm not coaching...

I enjoy the simple things in life — time with family and friends, getting outside, and good conversations. I’ve learned that some of the best moments aren’t the ones we plan, but the ordinary ones we share with people we care about.

A few of my favorite things

THE NEXT STEP

Curious about working together?

Learn more about one-on-one coaching, what you can expect, and how to get started.